Hi, I'm Nisha Singh, founder and owner of Cuddly Buddly.

When I started designing clothes for little girls, it wasn't just about fashion for me—it was about creating outfits that feel as good as they look, that spark joy in little hearts, and that every mom (including me!) can trust without a second thought.

Being a mother of two daughters, I know exactly what goes through our minds when we pick clothes for our kids: comfort, quality, style, and that twinkle of happiness in their eyes.

Here are 5 important things I always keep in mind while designing every Cuddly Buddly dress—things I’m sure every mom out there will relate to:

1. Easy to Wear = Happy Kids (And Happier Moms!)

Most of our dresses are designed with fit and flare silhouettes, because they’re just perfect for little girls—comfortable yet stylish. To make dressing up effortless, I add a long zipper or button opening at the back. No more struggling to squeeze into a beautiful dress—our girls can just slip in easily, and it saves us moms a lot of time and tugging too!

2. Perfect Fit, Without Sacrificing Comfort

You know how sometimes clothes are made unnecessarily loose just to make them "easy to wear"? I didn’t want that. Since we add a full opening with zippers or buttons, we don’t have to compromise on the fit. Our dresses hug just right, giving a lovely, well-fitted look, without feeling tight or uncomfortable.

3. Twirl-Worthy Moments (Because Every Little Girl Deserves Them!)

One of my fondest childhood memories is standing in front of the mirror, spinning around in my favorite frock, watching it swirl beautifully around me. That memory is something I carry into every fit and flare dress I design. I make sure to add enough gathering and flair to every skirt so that your little girl can have her own twirl-worthy moments, too.

(Trust me, seeing that sparkle in their eyes is priceless!)

4. Premium Fabrics Only—Because Our Kids Deserve the Best

Fabric is my first and most important filter. When I shop for my daughters, I only pick dresses made with soft, breathable fabrics that are gentle on their skin. That’s why every Cuddly Buddly dress is crafted from 100% pure cotton—because nothing beats the comfort and safety of high-quality, natural materials.

No compromises. Ever.

5. Every Tiny Detail Matters (Especially When It Comes to Comfort)

When it comes to kids’ clothing, it’s not just about the main fabric.

Even the tiniest details, like the trims and elastics, need to be chosen carefully.

If there’s an elastic band in a sleeve or at the waist, I make sure it’s super soft—so kids stay comfortable, happy, and free all day long, whether they’re playing, running, or napping.

At Cuddly Buddly, every dress is handmade with love, by a Mom, who understands what moms want and what little girls need. It's not just about making dresses—it’s about making memories.

Thank you for trusting us with a small part of your little girl’s childhood.

Here’s to more twirls, more giggles, and more happy moments—dressed in Cuddly Buddly!

With love,

Nisha Singh

Founder, Cuddly Buddly